Teen Vogue - audience and representation

 

Audience and Representation

Audience

1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures?

"We aim to educate,enlighten and empower people." This indicates that the target audience is made up of people that desire to improve the world and learn about various topics.

2) What is the target audience for Teen Vogue? 

ABC1 and young ladies aged 18-24 are the demographics targeted.

3) What audience pleasures or gratifications can be found in Teen Vogue? 

Due to their social activism pieces, 21 under 21 successful young people, and a lot of posts intended towards post grads, the magazine is aimed for aspirers, reformers, and explorers.

4) How is the audience positioned to respond to political news stories?

. Personal identity: provides realistic information about teens making a real-world impact, as opposed to the materialistic and shallow stories seen in traditional teen   magazines.

. Surveillance: This section provides an overview of the political atmosphere for young adults.

. Personal Relationships: a number of celebrities and well-known campaigners are highlighted as people to watch.

5) How does Teen Vogue encourage audiences to interact with the brand – and each other – on social media? 

To assist connect more with their followers, Teen Vogue has created a huge platform across virtually all social media platforms.

Representations

1) What do the ‘tentpoles and editorial pillars’ suggest about the representation of women and teenage girls on teenvogue.com?

The fact that teen vogue organises events on a regular basis and that they are available to everyone with a ticket shows that the publication cares about its readers.

2) How are issues of gender identity and sexuality represented in Teen Vogue?

Concerns of gender identity and sexuality are discussed extensively in several articles and are presented as challenges that must be handled. This is because all of the articles discuss these themes as well as the issues and stigmas that surround them, such as preconceptions.

3) Do representations of appearance or beauty in Teen Vogue reinforce or challenge traditional stereotypes?

The look of beauty in adolescent vogue defies traditional preconceptions, since most fashion publications these days feature models that are over-sexualized, but this is not the case in teen vogue.

4) What is the patriarchy and how does Teen Vogue challenge it? 

The patriarchy, on the other hand, wields more influence in greater levels of society, but teen vogue opposes this by letting younger children, regardless of age or social status, to speak up and be heard.

5) Does Teen Vogue reinforce or challenge typical representations of celebrity? 

The audience of teen vogue is encouraged to connect with the brand through all of the events that they host throughout the year, as well as the fact that they are active on social media, where they interact with the teen vogue audience.

Feature: how Teen Vogue represents the changing nature of media aimed at women

1) How was the Teen Vogue op-ed on Donald Trump received on social media?

They were praised for standing up to people like Donald Trump, who had much too much influence and had close ties to the media.

2) How have newspapers and magazines generally categorised and targeted news by gender?

Men are always shown as powerful and superior, but women are rarely seen as powerful and equal to men.

3) How is this gender bias still present in the modern media landscape?

Because most media firms are owned by wealthy white males who like spreading hegemonic beliefs, the traditional depiction of men as dominant and holding more power than women persists to some extent.

4) What impact did the alternative women’s website Jezebel have on the women’s magazine market?

As a result, the magazine industry grew as more people became aware of the social concerns that affect women.

5) Do you agree with the writer that female audiences can enjoy celebrity news and beauty tips alongside hard-hitting political coverage? 

I believe that female viewers may appreciate celebrity news and beauty suggestions in addition to hard-hitting political reporting. This is due to the fact that in today's culture, an increasing number of ladies are fighting for what they feel is right and are engaged in current political events.

6) How does the writer suggest feminists used to be represented in the media?

Because feminism was formerly viewed as unacceptable, feminists were portrayed in the media as being incorrect and odd. Today, however, feminism is more universally embraced.

7) What is the more modern representation of feminism? Do you agree that this makes feminism ‘stereotyped as fluffy’?

The more modern representation of feminism is that it is more commonly recognised  is the representation of feminism. I disagree with the assertion that feminists are fluffy since they are fighting for their beliefs.

8) What contrasting audience pleasures for Teen Vogue are suggested by the writer in the article as a whole?

People are engrossed in short stories, which is one of the proposed contrasting audience pleasures for teen vogue.

9) The writer suggests that this change in representation and audience pleasures for media products aimed at women has emerged from the feminist-blog movement. How can this be linked to Clay Shirky’s ‘end of audience’ theory?

The concept that the feminist blog movement has changed the representation and audience delights for media goods oriented at women connects to Clay Shirky's end of the audience since the feminist blog movement has turned ordinary people into producers/content creators.

10) Is Teen Vogue simply a product of the Trump presidency or will websites and magazines aimed at women continue to become more hard-hitting and serious in their offering to audiences?

Because more and more women are getting more involved in politics and current events across the world, I believe that websites and publications oriented at women will continue to become more hard-hitting and serious in their offerings to the audience.