OSP Assessment Learner Response

 

Learner Response

1) WWW: good understanding of reception theory in Question1.

         EBI: better grasp of Question2. You're not commenting on the range of values within each text but                      the range within media as a whole.

2) . Google presenting its smart speaker as a ‘natural’ part of home life will be strongly rejected

       by audiences concerned with data, privacy and the power technology companies such as

       Google have in modern western societies.

     . Repetition of the word ‘home’ creates connotations of safety, warmth and comfort

     . Some audiences may reject the stereotypical gender roles with a mother playing with the

       two children and no father in shot (presumably at work). This arguably reinforces negative

       and outdated gender stereotypes.

3) . How media industries target audiences through the content and appeal of media products

      and through the ways in which they are marketed, distributed and circulated.

     . The relationship between recent technological change and dominant ideologies in the digital

       media landscape.

     . The ‘End of Audience’ that Clay Shirky writes of means that a wider, more diverse range of

       values and ideologies are now available to consumers. Teen Vogue illustrates this with a

       liberal agenda that promotes perspectives championed by digital feminists in the late 2000s

       (sometimes considered the fourth wave of feminism).

4) Introduction = introduce both Teen Vogue and The Voice

              Para 1 = discuss their ideologies

              Para 2 = discuss interactive content between consumers and producers

              Para 3 = discuss purpose of creating the website

              Para 4 = discuss Gilroy and his ideas

     

5) . Industries

    . Theorists

    .  Media Terminology