Oh Comely - Audience

 

Oh Comely

1) Summarise the ownership and production of Oh Comely - how did it start and who owns it?

2) What is the print circulation and how many subscribers do they have?

3) How does the editor Alice Snape characterise the typical Oh Comely reader?

4) What are the key aspects of the magazine's design aesthetic discussed by the editor? How might this link to audience pleasures?

5) How does the magazine represent women in terms of its production team and editorial decisions?


Demographics and Psychographics

1) How does Oh Comely introduce itself ?

It introduces itself as "curious, honest and a playful independent magazine"

2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?

3) How is Oh Comely distributed to the audience?

4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) and you can fill in further gaps using the Media Magazine interview with the editor.

5) What psychographic groups might be attracted to Oh Comely? If you've forgotten this, revise psychographics here!

6) What social class classification would you expect most Oh Comely readers to be? Why?

7) What level of education would you expect for most Oh Comely readers? Why?

8) What audience pleasures are offered by Oh Comely?

9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How does the design and advertising content of Oh Comely support this view?

10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.