Men's Health - Audience
Men's Health
1) How does the magazine introduce itself?
The magazine introduces itself as the biggest-selling men's lifestyle magazine.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
It suggests that a lot of men admire the representation of masculinity that is presented in the magazine. Men's Health typically portrays a big muscly man and this shows that a lot of men desire to look like that and have a strong physique.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
3) How do the print statistics for Men's Health compare to GQ and Esquire?
According to print figures, men's health has the highest copy sales, readership, and the highest number of ABCI and AB readers.
4) What is the difference between circulation and readership?
5) What was the circulation of Men's Health in thousands at the time this Media Pack was published? What about the readership for ABC1 men? AB men?
4) What is the difference between circulation and readership?
The readership of a magazine is an indicator of how many people read it in general.
The number of copies printed and sold is referred to as circulation.
Circulation = 180,000
Readership ABC1 men = 643,000
Readership AB men = 321,000
6) How do readers generally interact with the digital version of the magazine?
Readers usually engage with digital magazines on their screens, laptops, or tablets; they often interact with them outdoors, whether on a break at work or while waiting for something.
7) How many people do Men's Health reach across social media platforms?
7) How many people do Men's Health reach across social media platforms?
Men's Health has over 1 million subscribers across its social media sites.
8) What is the audience profile for Men's Health readers?
8) What is the audience profile for Men's Health readers?
Our combined print and digital audience of Men's Health readers is affluent, intelligent, and successful.
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
Men's Health readers spend £1.1 billion on clothing per year. Their fashion theory is stylish, contemporary , wearable, and individual.
10) What is the average watch collection value for the Men's Health audience?
10) What is the average watch collection value for the Men's Health audience?
The estimated collection value is £4,123.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% of readers use moisturiser on a regular basis. This indicates that they are rich once more, based on the percentage of the goods bought.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men's Health readers are lifestyle enthusiasts as well as early adopters of technology. Men's Health readers spend £238 million on sportswear, swimwear, and trainers per year. 702K people own a wearable device.
13) What are these three brand extension magazines called and what do they cover?
13) What are these three brand extension magazines called and what do they cover?
Men's health luxe has three sub-brands: urban active, synchronised, and epicure.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
men's health luxe suggests that the demographics on each magazine is tailored for certain individuals, such as urban active.
15) What additional brand extensions do Men's Health offer?
15) What additional brand extensions do Men's Health offer?
Additional brand extensions include Survival of the Fittest, an endurance racing series, and a Men's Health Product line.
16) What are the global statistics for Men's Health?
16) What are the global statistics for Men's Health?
The total number of readers worldwide is 26.7 million. The number of countries published is 60 million. International Editions had a print run of 37 million copies.
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
According to the 2017 calendar specials, the demographic is ethnic, with an effect on urban and other target markets.
18) What audience pleasures are offered by the magazine?
18) What audience pleasures are offered by the magazine?
Surveillance and Diversion are part of the pleasures.
19) What lifestyle and job would you expect the average Men's Health reader to have?
19) What lifestyle and job would you expect the average Men's Health reader to have?
An upper class job like a businessman is expected of a Men Health's reader. They would most likely live a comfortable life and do various things to pass time like going out to expensive places.
20) Why do you think Men's Health has managed to (just) remain profitable when many other magazines have struggled due to the rise of digital media?
20) Why do you think Men's Health has managed to (just) remain profitable when many other magazines have struggled due to the rise of digital media?
They have only continued to stay profitable because they understand their target audience and what they will do to meet their target audience's needs and demands.
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