Audience Classification

 

Audience Classification

1) I am working with Dania on the presentation. The psycho graphic group we are researching is main streamers. The example couple is Emily and John. John is a store manager, which is a C1 job.Emily works as a retail salesperson. In their free time, they are a couple who like to go to the gym and they also enjoy staying in to watch the latest Netflix series. They like shows like "Breaking Bad" and "The Good Place". 

They both have the daily mail app on their phone where they receive notifications. On television,  they love watching love island on ITV1. They enjoy listening to Capital FM on the radio. Both John and Emily have the latest iPhone, air pods and a chrome book.

2) In my opinion, I fit best into explorers and at times, mainstream. I like to buy things that show my individuality and difference. My brand choice highlights satisfaction. Most explorers are students as well. I sometimes fit into mainstream because if something is like by many people i tend to gravitate towards it as well as it has such good reviews.

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