Reading an Image

 Reading am image

On the left of the advert, there is a picture of 50 cents and he looks quite serious. There is low-key lighting where only parts of the picture are exposed. There is serif and sans serif typography used.  The traditional use of the serif font could be used because a lot of people look up to 50 cent and the font has quite a royal look. On the other side of the advert, the background is an index. It is a picture of fingerprints, which could represent crime or identity. The quote going across the middle says "i am what i am"and it almost reinforces the concept of identity. There is also a logo in the corner that shows which company that 50 cents is doing a celebrity endorsement for. The picture of 50 cents is a close-up and his pose in it is quite serious. He looks quite angry and isn't smiling. This advert would appeal to teenagers, people who like playing sport and anyone that looks up to 50 cents. People might see that 50 cents is promoting this company for its trainers and clothes so it makes them want to buy it. 

In the advert there is a picture of Jennifer Aniston and she is smiling. High-key lighting is used and it is nice and bright. It makes the picture very pleasant to see. Sans serif typography is used in the poster. Below, there is also a picture of the product which is being advertised. It says "wake up to youthful, hydrated skin" This makes viewers want to buy the product and feel youthful. This could mean this is targeted at older women because they would want to look younger. Because a well known celebrity is used, it is a celebrity endorsement. The imagine of her is a close-up and a her face is very visible. Many people who are fans of her would also want to buy it.